Fashion brand showcase site
Base London were looking to reposition their brand identity. This effort was led by the new website.
www.baselondon.com 
My role
Lead design from pitch to delivery, flash animation, project management, art direction of development team, marketing and community building initiatives.
Local reporter
Base London were extremely pleased with the concept and design of their new site, illustrated by my pitch winning design remaining more or less unadulterated until stage 1 delivery. On the strength of the initial phase my old company is currently developing a full e-commerce stage.
