Viral content site
Disruptor was a personal experiment in creating and distributing viral content conducted with a few colleagues outside of work. Viral marketing's promise of huge payback for an apparently small investment was leading to a stream of calls from clients who wanted to cash in.
Unfortunately the buyout of the company in which I was employed at the time broke up the disruptor team and effectively ended the project.
Local reporter
Viral marketing is still something that suffers from the illusion of being quick, easy and - more importantly from a client's perspective - cheap to do. Our experience taught us that what you may save in production costs you have to invest in the concept stage as only the best viral content can hold its head above water, especially with increasingly web-savy markets.
